DP World London Gateway asked us to come up with a creative solution to fill the four-storey atrium of their head office with something eye-catching, interesting and branded. By using three hyper-tensile fabric sails, hung at intervals, the eye is lead up through the space showing off the full height of the atrium.
As a port operator, the nautical nature of DP World’s business is reflected in the shape of each sail. The fiberglass sail fabric used was also printed with DP World branding motif which added colour to the design, and linked the sails to the rest of the environment.
The sails are part of a wider project working on the internal branding of the five building site which we are managing from concept to completion. We are developing a new brand identity for DP World London Gateway to use in this project, and we are project managing the design, production and installation of all graphics and wayfinding to achieve a consistently branded environment.